What is the main focus of a project charter in terms of stakeholder engagement?

• A. To analyze competitors
• B. To document stakeholder interests and influence
• C. To define market strategies
• D. To measure employee productivity

Answer: (B)

The primary focus of a project charter regarding stakeholder engagement is to document stakeholder interests and influence. A project charter serves as a foundational document that outlines the project’s scope, objectives, and key stakeholders involved. It explicitly identifies who the stakeholders are, their needs, expectations, and the level of influence they possess over the project’s success. By clearly articulating these interests and influences, the project charter helps ensure that stakeholders are adequately considered and engaged throughout the project lifecycle, leading to better alignment and communication.

Documenting stakeholder interests and their influence is critical for managing relationships and facilitating collaboration, which can directly impact the project’s outcome. By having a clear understanding of who the stakeholders are and how they can affect or be affected by the project, teams can create strategies to engage them appropriately, ensure their buy-in, and address any concerns proactively. This focus on stakeholder engagement helps in reducing risks and fostering a supportive environment for project execution.