Which of the following is an advantage of holding proper deposits?

• A. Increased customer retention
• B. Reduction of uninsured losses
• C. Lower operating costs
• D. No impact on chargebacks

Answer: (B)

Holding proper deposits primarily leads to a reduction of uninsured losses. When businesses require deposits, they create a financial buffer against potential losses that might occur due to cancellations, no-shows, or other unforeseen events. This is particularly relevant in industries where customer commitment can greatly affect operational stability, such as in hospitality or services. By having deposits in place, businesses can better mitigate financial risks and ensure coverage for any losses incurred from customer behavior that would otherwise result in uninsured losses.

In contrast, while increased customer retention and lower operating costs can be associated with effective business practices, they do not directly stem from holding deposits. Additionally, the idea that holding deposits has no impact on chargebacks doesn't capture the financial dynamics created by requiring deposits, which actually helps protect against chargebacks by significantly reducing the likelihood of service abuse or cancellations.